Creative Spotlight
Case Study
Alzheimer’s Association, the (re)think your brain campaign
The Alzheimer’s Association launched (re)think your brain in May 2026 to encourage people to take a more proactive approach to brain health. The national campaign focuses on simple lifestyle changes that may support memory, cognitive health, and potentially reduce dementia risk.
Through its 6 Step Challenge, the initiative turns brain health research into practical, everyday actions, positioning the Alzheimer’s Association as a resource not just for Alzheimer’s awareness, but for healthier brains at every stage of life.
Working alongside Moore, an agency focused on helping nonprofits connect with donors, I partnered with their creative team to develop pitch animations for the Alzheimer’s Association’s 2026 marketing initiative. After helping win the account, I continued supporting the re(think) your brain campaign with print, digital, and motion graphics.
The Challenge
Moore brought me in to support its creative team during the pitch for the Alzheimer’s Association’s (re)think your brain initiative. With aggressive deadlines, multiple deliverables, and a lot of moving parts, the work needed to come together quickly without sacrificing quality or consistency.
My Role
I collaborated closely with Moore’s creative team to develop animations for the pitch, working within newly established (re)think brand standards while helping bring the campaign concept to life. Following the account win, my role expanded to include print, digital, and additional animated assets supporting the campaign launch both in design and production. This includes large display motion graphics, webpages, print, digital ads and social posts – some examples below.
The Approach
The project required constant collaboration, quick turnarounds, and the flexibility to adjust creative as the campaign evolved. Every element needed to feel connected, from typography and imagery to motion and messaging, creating the tight, cohesive campaign Moore and the Alzheimer’s Association expected.
The Result
The pitch successfully secured the business, and I continued working with the team to help carry the creative direction across multiple channels. The result was a consistent, well thought out campaign that maintained a strong visual identity across print, digital, and animation.
